WV TRAIL
Logo and Branding Project
WV Trail is a nonprofit organization, acting as a voice for all non-motorized trail-based recreation in the state of West Virginia. "TRAIL" stands for "Trails, Recreation, Advocacy, and Information Link."
Branding style needed to encompass both an outdoors and recreation feel as well as a formal aspect of representing the community and legislative advocacy side of the organization.
Full branding package included logo and several logo variants, color swatch palette, a collection of fonts, included texture files, and a branding style guide.
SELECTION OF LOGO VARIANTS
Sketches
