This was a logo design for Kayleigh Lipman, a singer / podcaster / "Swifty." Her unique natural features are her curly hair and glasses so the logo was designed around those features. It was also somewhat inspired by the Sports Center Scott Van Pelt logo which has a simple pictograph of minimalistic glasses and headphones.
There are three elements to the design: the curly hair, glasses, and a signature. The curly hair also has hidden objects throughout such as hearts, stars, flowers, musical symbols, and more.
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/9b143282-d7ab-40f3-88a6-310e48e97793_rw_1920.jpg?h=ea7d1e70967e9aa8f3e49887e8133c0f)
Here are some of the concept sketches. It wasn't until later that the hidden symbols were added.
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/843e9d26-d01e-48f2-bf4e-03379812505b_rw_1200.jpg?h=c04c69be3607aad1d692737b0ff9ac6c)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/617a3d0c-bcb8-4e1d-85fc-5e0138a22545_rw_1200.jpg?h=367eaedb71b65ee092bbaa2b885ed3a4)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/7727e469-4072-43ba-9e0f-4b71130a0e2e_rw_1200.jpg?h=b818eeb018bc8fb968ec0324721f8cf8)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/8bede925-4fba-451e-8071-028f4f846e12_rw_1200.jpg?h=770a19571fee56cb6f63f58508cebdec)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/1c14143f-2740-424d-8b0a-e93c50d358ad_rw_1200.jpg?h=33772f8bf0327d8eabd6dccb5b379c83)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/d0e6380e-83bd-45d2-b29e-16c21858094e_rw_1200.jpg?h=2ec1f917292b1e5fdb66e067e6737bce)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/6fa78274-c8b4-41f0-bbf5-3334c6d7df62_rw_1200.jpg?h=22b39f656c24f9d2811fb794ff6fdfc1)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/3e240c41-3c38-4476-891d-e853d221348b_rw_1200.jpg?h=659cc4b58a08f6bd16c08df95e8f7173)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/67d96a93-3c35-4ea4-b89f-ba45bb69b77c_rw_1920.png?h=776576f5da82b228f09017026566196e)
Here are the full set of variants
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/4d61dfdb-3d72-4e3d-b8be-cde10e4cd32f_rw_3840.jpg?h=b91477fbc11dcaa9315c155cadb655c6)
Various Mockups
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/3f7aadad-63bf-4946-bdf2-8b9ad3c2c3c5_rw_3840.jpg?h=133cdf2f840242a0f49220df25f1afcb)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/469dd54e-89d0-4fde-a5a4-d7dc21b61475_rw_3840.jpg?h=a0a5a43488df964efe53526f90087f30)
![](https://cdn.myportfolio.com/a0e2d8f632852a630bb921df96f421d9/f04d65ff-f09f-4dee-80a3-26b5a02d6974_rw_3840.jpg?h=18366872db172ac04399779f598477ea)