ADVENTURE: FAYETTE COUNTY
Complete Branding Package & Passport Design
Adventure: Fayette County is a coalition of volunteers focused on addressing the substance abuse crisis in West Virginia by encouraging children to get outside. They work with the community to connect participants with local businesses, local parks, and hold various outdoor events.
Branding Package included logo and variants, color swatches, font set, and other design assets.
The Passport design project was to design a 60-page passport that would given out for free to the children in the community. Much like a scavenger hunt, each page had an outdoor challenge which could be completed throughout the summer for points. In the fall, participants would turn in their passports and cash in their points for prizes.